Our story

Every good salon
deserves to be found.

Singapore has more than 5,000 beauty and wellness businesses. Search for the best salon or spa, though, and the same 100 to 200 names come up every time: the ones that won Google, ran ads, or bought a place on a Top 10 list.

The rest are online too, scattered across Instagram pages, WhatsApp chats and booking apps, and invisible to the people who would love them. Not because they aren't good. Because they're busy running a great business, not a marketing team.

We built Glamingo to change that.

A Singapore Peranakan-style shophouse with a small beauty salon on the ground floor
The problem we kept seeing

Two sides of the same problem.

For clients, it feels like a gamble.

A bad meal is one evening. A bad colour job is three months. So people overpay for the famous name to feel safe, or stay with a salon they don't even love.

In our interviews we met a woman who went back to the stylist who had ruined her last colour, because starting over with a stranger felt riskier than staying.

For salons, being good isn't enough.

Getting found has become a marketing job: SEO, ads, a paid spot on a Top 10 list. Most salon owners are busy doing the actual work.

So the salon three MRT stops away, the one that would have been perfect, never gets the chance.

What we did about it

Start with the whole market, then make it honest.

  1. 1

    We mapped the whole market.

    Mall by mall and estate by estate, we researched Singapore's salons, spas and studios one at a time, and built free pages for 2,000+ of them. Not just the famous ones.

  2. 2

    We rank on what a place is actually like.

    Real services, real prices, what clients actually say. No one can pay for a better spot on Glamingo, in a list or in search.

  3. 3

    We built the tools that come with being found.

    A booking link, calendar, client records, staff logins and WhatsApp reminders, so a salon that gets found can also get booked, and keep the client.

  4. 4

    We only earn when we bring you someone new.

    Listing is free. Commission is charged once per new client we bring you, never on your regulars, your walk-ins or your own booking link.

Find your salon on Glamingo See pricing
What we believe

Three things we won't compromise on.

Found for being good

Not for paying. Rankings on Glamingo are never for sale.

Salon owners are operators

Not tech users. Software should disappear into the work.

Honest about what we don't do

We don't do POS or inventory. If you need them, we'll tell you who does them well.

Who we are

A small team, in Singapore, for Singapore.

We're a small team based in Singapore. We launched the Glamingo marketplace on National Day, 9 August 2026.

When you join, you talk to a real person. We set up every salon with you on WhatsApp, not with a help doc, and we're there when something doesn't work.

Say hi on WhatsApp

Ready to run your salon on autopilot?

One month free. No credit card. We'll walk you through setup on WhatsApp.

Salon owner ready to grow on Glamingo
Book a Demo Start Free Trial

— Built in Singapore by the Glamingo team